Lori Senecal has been a go-getter since she was young. Born the youngest in a family of four, Lori’s ambition and hard work started at a young age. She always strived to be herself and dreamt big. Fast forward a couple of years, and she is the Global CEO of Crispin, Porter and Bogusky, LLC. She is also the president of another prized MDC shop known as Partner Networks. Lori has had a glittering career, and it has all been as a result of her intelligence, hard work, humility and ambition.
Senecal is one of the renowned figures in the creative and marketing industry.
Lori has written an article titled “Clueless Or Subtly Strategic?” In the article, she talks about the effectiveness of branding strategies and what corporations can learn from wayward celebrities. The first factor she points out in her excellent article is hiring a great hairstylist. Here, she pointed out a couple of brands that have used fashion as a means to succeed in their respective markets.
Other factors that Lori points out is how comebacks can generate consumer love and ultimately make one’s brand a success, downsizing, expanding talents and developing icons rather than tag lines.
Lori appointed at Kirshenbaum Bond & Partners
In 2009, Lori was appointed as a senior partner at the then rebranded Kirshenbaum Bond Senecal & Partners. The co-chairman Richard Kirshenbaum spoke highly of Lori saying that she was highly known for her innovative and creative thinking and had a good leadership record in her past jobs. This was a significant move as the company wanted to improve its strategic offering and integrated creative to its customers.
Senecal stated that since she survived on being a change agent, this was the logical step for her. Before coming to the firm, Lori served as the President of McCann Erickson’s flagship New York office. Her journey to the top came from her previous successes at McCann Erickson. These included pioneering new practices and approaches at the company, account leadership, innovation and holding executive posts in the strategic planning departments.
Another aspect that made her very marketable was her broad range of skills and expertise. Senecal has extensive knowledge in data analytics and multinational account expertise. These are as a result of her past jobs working with prominent brands such as Weight Watcher’s, Xbox, Sprint and many others. https://www.crunchbase.com/person/lori-senecal-2#/entity