Jay Z is one of the most notable names in hip hop history and he has gotten there by being every bit the media maven and business mogul people see him as today. Jay Z has grown his brand, Roc Nation, into one of the most intimidating and effective music churning brands in the business over the past decade. The biggest reason for his success has been his contract with Live Nation, dubbed the 360 Deal. The 360 Deal was signed in 2008 and it gave Jay Z $150 million over 10 years in order to work of Roc Nation closely with Live Nation.
Now that deal is expiring and the music world is waiting to see what Jay Z does next.The 360 Deal with Live Nation reset the industry standard but it came at a time when the music industry was pretty fundamentally different. Nowadays Live Nation has no interest in representing the studio recordings of musicians. Instead, Live Nation has shifted their focus toward just representing the live portion of a musicians career and that is something that Jay Z, Desiree Perez, and the rest of the Roc Nation team can offer up in spades.
Still, would Jay Z and his Roc Nation team be interested in resigning to a deal that is more limited than the one they had previously been on? That is the question.what is interesting is that Desiree Perez, a longtime executive with Jay Z at Roc Nation, appeared at a lunch meeting with Sir Lucian Grainge of the Universal Music Group in Santa Monica, CA. Perez and Jay Z had a sit down lunch that can only mean they were talking business. Does this mean that Perez, notable for her work with Beyonce, is helping shift Roc Nation to new shores? It remains to be seen.