It’s been said that sometimes you have to cause a little controversy to get your point across. Lingerie retailer Honey Birdette knows this fact too well. Making their stance on the upcoming postal plebiscite for marriage equality, over 60 Honey Birdette employees and models took to the streets to make their opinion heard. Founder and managing director Eloise Monaghan noted that while the protest may have been controversial, it worked to engage people in conversation on the topic, no matter where you stand on the matter. She also noted, “A flash mob was a way to let our team get involved and it was also the quickest way to get our message out there and let people know how we felt about marriage equality.” While some companies fear to get involved in the political realm, Honey Birdette employees believe that this has gone beyond being just politics and is actually a matter of human rights.
The flash mob, however, hasn’t been Honey Birdette only brush with controversy in recent times. Rundle Mall was the home of some racy Honey Birdette ads in the front windows of the shop that raised pulses as well as some heckles. The posters featured some lingerie clad models showing the wares of a new product line for the company, where one of the models had a visible nipple. While some took to wondering if the ad may be inappropriate being displayed so prominently where children may be, others had no qualms with the ads. Councillor Anne Moran noted, “it was pretty close to the edge of not being appropriate”, but conceded “its only bosoms.”