Category Archives: Fashion

American Institute of Architects, Building With Resourceful Insight

The American Institute of Architects (AIA) brings together design, innovation and experience. Together, they’re changing how society views Architects and underscores their importance to the framework of commercial and residential buildings. Whether the project build is a big one or a small one, the AIA provides Architects with valuable resources. The AIA was founded by a small group of 13 architects, lead by Richard Upjohn. They gathered in a New York office, to form an organization that would promote their industry. Today, the network has expanded to 90,000 members in the US and abroad. The mission of the AIA is simple, to provide member partners with updated resources and other invaluable information about the best practices in the industry.

AIA is more than just a member organization. Because Architects aren’t just members, but instead are referred to as, community “partners.” The AIA goes beyond standard membership benefits to include ways to connect with other partners, how to increase brand awareness, survey results about home trend designs, educational programs, and marketing exclusives and other useful information; all related to running a successful Architecture firm. Partners are also provided with resourceful client insight and reports about economic indicators.

Few network organizations can say that they’ve been around since 1857. That’s because of AIA dedication and integrity to fostering industry growth. Architect partners receive practical information about forming, developing and running a firm. Member partners receive honors, awards and recognition as they are kept informed about advocacy, policies and publications that affect Architects, as a whole. The AIA includes women and young architects and the organization conducts a leadership institute and holds regular events and conferences for training and networking.

The idea behind the American Institute of Architects is to foster industry excellence through practice and education. The AIA provides everything that’s needed to operate an Architectural firm; it doesn’t matter if it’s an individual Architect’s practice or a staff of Architects, working together as a company. In addition to the aforementioned resources, AIA partners also have access to over 180 construction forms and contracts. The resources are provided in an easy-to-use format with the most used ones listed by standard form number. Important, because no project build can move to groundbreaking without a contractual agreement; which outlines all incorporated rights and responsibilities. These responsibilities are between the owner, the architect and the contractors and subcontractors.https://en.wikipedia.org/wiki/American_Institute_of_Architects

 

Kate Hudson Is Behind The Growth Of Fabletics

Kate Hudson is the co-founder of the athleisure retailer known as Fabletics. This was launched in 2013. She has been able to build a brand in a market that was already dominated by several powerhouses of activewear including Amazon. Fabletics is a part of the e-commerce brand, TechStyle Fashion Group. The brand is worth $250 million today. In 2016, its sales increased by 43 percent.

 

Today Fabletics has over 21 million followers on Twitter. Besides, it has 18 retail stores also. It has a VIP monthly membership model that has 1.2 million members who are spread over eight countries. These members are eligible for discounts that can be up to 50 percent on apparel. Members can avail of pre-selected apparel based on their lifestyle as well as fashion preferences. In this way, Fabletics is offering personalized service along with trendy fashion that is at an affordable price.

 

Kate has been able to manage it with her name recognition too. After all, she is a certainly and this has really helped. For her, this is an opportunity to create a high-quality line that is affordable and inspires all women. It is not focused on their size or age. Fabletics wants them to look and feel their best as they embrace a lifestyle that is active and healthy too.

 

Hudson was well-aware that there was not any good quality active-wear line that was affordable too. She knew that athleisure apparel is a growing trend. In 2016, U.S. consumers had spent $44 billion on activewear. It is predicted that this sector will reach $83 billion in sales in the U.S. The Millennials are health conscious and wish to wear active clothing that is trendy too.

 

Fabletics is able to set itself apart from other companies due to its low cost. Besides, it is banking on its technology too. It makes use of big data in order to track the buying preferences of customers. In fact, this would also help to predict future demand with high accuracy.

 

Fabletics is a part of the TechStyle Fashion Group that is currently valued more than $1 billion. The other brands of TechStyle include ShoeDazzle and FabKids.

 

In order to be successful, Kate proposes the identification of marketing opportunities. She could see that activewear was expensive. Hence she could identify a retail white space which other companies were not able to see. She along with her team is designing activewear for women of all shapes and sizes. Hence they are creating ready-to-wear lines for sizes that range from XXS to 3X. She knows that this is a lot of extra work but her team is happy about it.

 

In addition, Kate Hudson wants to create clothes that can be considered as fun and fashionable too. They should be inspiring people so that they work out more.

 

She is a hands-on person. Kate Hudson looks at the sales numbers each week. She knows which apparel moves and which does not. Hence she can take decisions accordingly. There are new collections that are being launched every month.

How Kate Hudson’s Fabletics is Closing that Gap to Amazon

Amazon is not too concerned about the nearest competitor in the fashion e-commerce market because they have such a huge gap to everyone else. To better understand this in numerical terms, of all the thousands of clothing companies all fighting for that same dollar, Amazon gets to enjoy bringing in 20 percent of every sale. That has been keeping the other retailers in line until recently when Kate Hudson’s Fabletics has decided to separate themselves from the pack and close the gap to Amazon. In only three short years, Fabletics has made an impressive $250 million in sales of women’s active-wear.

 

There really is a secret why this particular athleisure brand has begun to grow in popularity. Although it doesn’t hurt a celebrity name is attached to the company, Hudson says the real reason for the growth of her company is reverse showrooming and her unique membership perks program. Take a short drive to any Fablectics store at the mall and just look how these women are shopping. The store is full of customers who are trying on everything and window-shopping when they are pressed for time. There isn’t any pressure from employees to buy merchandise, the shoppers are free to take the lifestyle quiz and just browse at their convenience.

 

We discover what separates the rest of this fashion e-commerce market to Kate Hudson’s Fabletics. When you have the time to visit the online store, everything you had been wearing inside the mall will be uploaded to your online account. This makes it very easy for you to just continue shopping where you left off. Rather than ordering a single piece and then waiting for it to arrive so you can decide if you want to order more, you know everything fits perfectly because you had it on in the store, so shopping now is all about surfing the expansive online inventory for everything from leggings to tank tops.

 

Membership at Kate Hudson’s Fabletics does include a few other perks that are driving sales in record numbers to this company. Free shipping on all orders, discounted pricing on active-wear, and even a personal shopping assistant for your shopping convenience. Your shopper picks a piece each month based on that lifestyle quiz you took, and you can either select, reject, or just shop for something else. Kate Hudson’s Fabletics has discovered the real way to a women’s heart, it is all about pampering.

Kate Hudson- Fabletics:

*Kate Hudson: Fabletics: CNBC & Amazon:

 

Fabletics by Kate Hudson offer affordable as well as stylish workout clothes for both men and women. Kate Hudson sells a variety of active wear which is high quality and very reasonably priced.

 

Kate Hudson’s Fabletic line offers men and women a variety of tees, tops, joggers and yoga pants. In addition, the collection includes stylish leggins for the ladies. Kate’s collection offers a variety of cropped styles with a variety of sheer accent styles.

 

Tropical palm prints are so very perfect for summer wear. The Fabletic line includes a number of palm prints for the warm weather. In addition, high waisted capri pants as well as tanks tops are back in style and they can be easily found within Kate’s Fabletic line.

 

Kate Hudson’s Fabletic line of active wear is certainly in a class by itself. This collection overs very special and unique styles and colors not found in other active wear collections.

 

Work out pants for the ladies are available in various styles such as Canary, Cali, Botaina, Soledad and many more. Each month Kate Hudson makes it known which styles and colors are her favorite picks for that particular month. In addition, Ms. Hudson explains why she choose a certain style, color or pattern for that month. There seems to be a unique story behind everything Ms. Hudson creates.

 

Marin and Nusa are also a popular choice in workout pants for women. Fabletic now offer special VIP memberships for regular customers. VIP membership status entitles customers to additional discounts and special values.

 

You can now find sizes xxs-3x within the Fabletic collection. Therefore, if you are very petite or you are a plus size, you will be able to find something that suits your size as well as taste. The large inventory of styles, colors as well as sizes makes the Fabletic collection by Kate Hudson something very unique and very special.

 

An article in Forbes describes how Kate Hudson’s Fabletics is taking on Amazon. The article describes how Amazon essentially controls 20% of the fashion e-commerce market at the present time. It appears that Kate Hudson’s Fabletic line is also controlling at least 20% or more of the e-commerce market. Therefore, it can not be denied that Kate Hudson and her Fabletic active wear line are true success stories.

 

CNBC has reported that Kate Hudson wants to IPO. Some are saying Fabletics may go public very soon. Ms. Hudson seems to have very high expectations for the future of her company.

 

As the popularity of Fabletic continues to grow, it is not hard to believe that Fabletic may very well control far more than 20% of the e-commerce market. This is quite a realistic and probably accurate prediction. Competition is certainly a worry for Ms. Hudson at this time.

A Force To Be Reckoned With

When an e-commerce giant like Amazon strikes out against a new brand, you know that the brand is not to be taken lightly. This is exactly what has happened with the rise of Kate Hudson’s very own brand, Fabletics. Fabletics is a new sensation in women’s sportswear and accessories, which has augmented a $250 million business in just three years.

 

Fabletics is an online subscription retailer that offers its members personalized athletic apparels based on each member’s individual fashion choices, lifestyle, routine and workout schedule. It uses a relatively new “reverse showroom” technique that allows the customer first to see the product online, and then purchase it from the brick-and-mortar retail stores in person. Unlike other competing firms in the industry, which are losing big by showrooming, where people see items online but buy items cheaper from somewhere else, Fabletics has tactfully applied the showroom technique and established a flourishing business because of it. Although this reverse showroom technique is already being used by companies like Apple, Hudson has pioneered in applying it to the e-commerce apparel brand. This concept is expected to grow as e-commerce continues to take over the market.

 

Fabletics stocks its shelves in an efficient and smart manner, with items that are high in demand on their website. By analyzing the trending patterns in sales in various areas, the company stocks each store with the products that are already doing well on the website and are frequently demanded by customers.

 

Also, Hudson has a huge fan following, and she is using that to her advantage. She has used social media platforms like Instagram to attract millions of people. The more people “like” the brand page on social media, the more it aids the brand to select and promote the products being liked the most.

 

Kate Hudson’s Fabletics is being raved by many users. She has launched a brand that provides athletic apparel to women of a range of sizes and body types. Teri Hutcheon praises Fabletics in her blog. She writes that Fabletics offers clothes at extremely affordable prices, and the VIP members can enjoy tons of discounts on a la carte items. And the best part is that there is no monthly membership fee. If you don’t buy anything in a month, you do not have to pay anything, which makes shopping an enjoyable and hassle free experience.

 

The items also have a great quality based on their price. Usually, sportswear from other places has lots of issues, like being see through, or not holding shape for a very long time, or fading colors, but that is not the case with Fabletics apparels. The tops, leggings and other outfits have soft and top-notch material that makes workout more fun. The styles of the products have numerous varieties, from simple to bold patterns that suit the customers’ need.

 

Kate Hudson has struck gold with her company, for more reasons than one. With the years passing, Fabletics has seen immense growth and has achieved the trust and admiration of fashion consumers across the whole world.

Fabletics Is Thriving In The Age Of Amazon

Amazon is a game changing retail giant that has corned an astonishing 20 percent of the entire apparel market. Their reach is so great that it has other retailers wondering how to compete in the age of Amazon. Fabletics is one brand that’s learned how to survive and thrive even against the online juggernaut. Helmed by style icon and influencer Kate Hudson, Fabletics has figured out a unique marketing strategy that appeals to customers with an on and off line approach. In fact their success can be attributed to just that – their approach to a strong and streamlined link between between their online and offline stores is key to satisfying and engaging with their customers.

 

As Fabletics continues to grow the company continues to learn from the trends and needs that drive their customers to buy. Hudson provides the brand’s aspirational appeal as she lends her name and accessibly glamourous image to the brand’s aspirational quality. Membership service makes customers feel special and exclusive while attention to the demand for and popularity of certain items in specific regions allows the brand to stock its stores with merchandise most desired by customers in each locale. But it’s the reverse showroom tactic that Fabletics uses that’s serves as the brand’s most unique and innovative asset. Physical stores are places that customers and potential new customers can come to see and try on the merchandise in person without pressure or obligation to buy anything. While in store people can sign up for the brand’s subscription service and shop online for the looks they just saw in person. This allows users to interact with the product and see for themselves its quality and value before committing to a subscription or purpose.

 

With a commitment to promoting a fit and healthy lifestyle Fabletics wins by knowing it’s market as a whole and its customers as individuals as much as possible. The brand understands the need for a work life balance and endeavors to provide members with clothes that are versatile and multifunctional, creating stylish pieces that transition easily from work to play to workout. Taking the athleisure trend to new heights and adding new stylish designs very frequently, this brand proves how a commitment and vision that includes incredible customer service will always be viable in the marketplace. Providing women with the clothing to power their active lifestyles at price points that are accessible without allowing the quality of the product to suffer is no small feat, but so far Fabletics has managed to make it look easy and fashionable as well.

Weekend #workout plan inspired by @gingerressler's high-power moves ????

A video posted by @fabletics on