Adam Goldenberg is JustFab’s Co-Chief Executive Officer. In 2013 alone, the company managed to gross more than $ 50 million dollars and took in ShowDazzle, a show company, as part of its own. Currently, JustFab products are being marketed in many different regions, including France, Canada, the United Kingdom, Germany, and the United States. They have even touched base with the popular brand, Fabletics, starting up a partnership on Crunchbase.
Adam first got started on his ambitions at a young age compared to most, as he became an entrepreneur at the age of just 13 years old. It was at this time he was able to start up his own bulletin board service online. Following this, Adam wanted to take it even further and start up his own company, which he did when he was 15 years old. The company he founded was known as Gamer’s Alliance.
Goldenberg ran the company for around 3 years and then ended up selling it to Intermix Media, the parent company for MySpace. Brett Brewer, the Founder and President of Intermix, was actually impressed with Adam’s work and decided he wanted to hire him. Once Adam had received this offer, he decided to drop out of school and start working at Intermix as Vice President in Strategic Planning. He quickly showed his talents and managed to get promoted to the company’s COO, one of their youngest ever.
In 2001, Adam Goldenberg decided to start up a partnership with Don Ressler, and when he agreed, they created a company together. This company was an e-commerce platform, called Alena Media. The company was doing extremely well for a while, until Intermix was taken over by another corporation, News Corp. They acquired the company in 2005, but said they didn’t want anything to do with Adam Goldenberg and Don Ressler’s e-commerce company. This caused Adam and Don to leave Alena Media behind and try something new, since they now knew they held the key for success in the industry. They got together with the former members of their last company, Alena Media, and brainstormed on new ideas for a company. After a while they came to an agreement on an idea, which spawned Intelligent Beauty.
Through Intelligent Beauty, Dermstore was launched, which ended up being a market for people to looking for and buy different products for cosmetics and skin care. Within two years of Dermtore, they then launched the company Sensa, both of which were finding success. By 2010, JustFab was just opening its doors as a subscription based e-commerce retailer.